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Gucci x RH

Project type

Merchandising Case Study

Date

May 2025

Location

Savannah, GA

An FSF Merchandising Case Study about a hypothetical collaboration between Gucci and RH, also known as Restoration Hardware.

Table of Contents

Table of Contents

Executive Summary

Executive Summary

Competitive Analysis

Competitive Analysis

SWOT

SWOT

Industry Landscape Analysis

Industry Landscape Analysis

Consumer Lifestyle & Economic Factors

Consumer Lifestyle & Economic Factors

Purpose and Goals

Purpose and Goals

Objectives

Objectives

Target Consmer

Target Consmer

Personas

Personas

Distribution Strategy

Distribution Strategy

Personas (2)

Personas (2)

Product Assortment

Product Assortment

Assortment Plan

Assortment Plan

Six Month Plan

Six Month Plan

Visual Merchandising Plan

Visual Merchandising Plan

Customer Experience

Customer Experience

Future Growth

Future Growth

Sources

Sources

Sources (2)

Sources (2)

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