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Grace Ling x 10 Corso Como

Project type

Emerging Designer and Retail Strategy Pitch

Date

Oct 2025

This Grace Ling X 10 Corso Como project is a retail strategy for introducing emerging designer Grace Ling into the concept store environment of 10 Corso Como, a Milan-based cultural retail destination known for curating fashion, art, design, and lifestyle experiences. The strategy positions Ling’s avant-garde, technology-driven designs within a curated capsule collection that reflects the store’s focus on artistic innovation and experimental luxury.

Grace Ling’s brand merges fashion with sculpture, utilizing techniques such as 3D printing, engineered textiles, and metal hardware to create architectural silhouettes that challenge traditional garment construction. The project identifies strong alignment between Ling’s design philosophy and 10 Corso Como’s reputation for showcasing designers with distinctive artistic narratives. The strategy includes a curated product capsule, merchandising plan, and visual retail concept that presents the garments as collectible design objects rather than traditional apparel.

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